The latest trends in technology allow outsourcing of telesales services.

Selling via the phone with web-based applications offers convenience without meeting the clients. Thus, sales growth is possible without much cost involved. A company can leverage the professional sales skills of an outsourcing firm. It gives them more time to focus on their core business rather than creating their own sales team. Salesforce outsourcing may not be for all companies, but it can be the right approach to some. Businesses now acknowledge the benefits of telesales outsourcing partnership. It can offer cost reduction, expertise, and flexibility. When managed well, outsourced telesales teams can achieve the target goals.

1. Cost Reduction

Reducing cost remains the number one reason for telesales outsourcing. It saves time and effort in hiring, training, and infrastructure setup. Sales strategies with highly-trained staff are accessible at a reasonable cost. The outsourcing firm handles the staff management. No need to worry about employee benefits and performance management. Up-to-date tools are available for outbound dialing, call monitoring and screen viewing. These tools could eat up budget allocation when the sales team is in-house. The right outsourcing partner could help a firm achieve its sales objectives. Some telesales providers only charge fees for closed deals. If the outsourced sales team fails to bring in revenue, the client owes nothing or very little. It means the provider is taking most of the risks. Many small-to-medium businesses take advantage of telesales outsourcing to reduce cost. It allows them more time for product development and business expansion.

2. Leverage Industry Expertise for Better Conversion Rate

An efficient sales team requires highly-trained, dedicated, and motivated agents. Moreover, the achievement of high performance needs experienced managers and top-of-the-line tools. The use of email marketing, flash videos, and other techniques can speed up the sales cycle. Selling by phone requires confidence in dealing with a remote client. A customer would most likely end a call from a jittery entry-level agent. Experienced telemarketers don’t pitch right away. They offer solutions and opportunities rather than selling. They learn techniques on how to redirect sales pitch based on the customer needs. A company could leverage in telesales firms strategies. Getting leads is easy, but it takes the right sales experience to get a conversion. With the right tools in place, a sales agent can get the correct data and use it to generate high-quality leads. Thus, the conversion rate is higher. Sales goals vary per organization, and outsourcing firms understand this. Third-party providers aim to help businesses to compete in a volatile market. The ones that dominate the market are those that continue to provide business value. BPO players are now offering different sales solution services. Some solution bundles cater to the constrained budget of SMBs. They recognized that the sales needs of SMBs are not the same as that of the big enterprise. Outsourced telesales can also rebuild a sales pipeline. Your outsourced team can get back the regular customers you have not been in contact with for a while. Telesales firms can provide varied techniques for quicker conversion results.

3. Better Flexibility with Superior Market Strategy

Another advantage of telesales outsourcing is the flexibility of the sales force. Some accounts need a sales team, while others thrive with one or two people only. With outsourcing, it is possible to scale up or down the number of people in your sales team. You may decide to scale your sales team when needed. Time flexibility is also an advantage. Telesales outsourcing firms can deploy a 24/7 sales team. They work with several shifts and can provide services even on weekends and holidays. Sales strategies are also flexible. Good outsourcing providers don’t rely on one process to reach sales targets. They can change its approach in response to a sales need. They are capable of customizing solutions with their experienced sales agents. Telesales outsourcing firms have a superior experience with local and regional markets. A US-based company with a new product in Asia-Pacific could benefit in telesales. Outsourcing partnership in the region provides access to local networks. With an established local sales firm, the business is better represented.

Conclusion

Telesales is a complex business activity. Finding leads and converting them to sales requires expertise. Every sales campaign undergoes evaluation for improvement. Hence, outsourcing telesales could save time, effort, and money. A company may decide to run an in-house sales team with an outsourcing partner. This practice gives flexibility in scaling the sales force based on demand. With an outsourcing partner, the in-house team continues to handle confidential sales activities. The non-critical ones go to the outsourced team. The decision to outsource telesales is a crucial decision for a company. It may not be right for some, but it can be beneficial to others. Outsourcing telesales already gains recognition in several business sectors. With proper management, its benefits can outweigh the risks.

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